(Almost) All Cameras Will Be Phones
Kyocera got it right when they recently decided to withdraw from the digital and analog camera bussines. No more cameras My initial reaction: “What a stupid decision. They have decent digital cameras. Why give up?” But now I understand.
Last night I attended an great jazz concert. It was a benefit, with a stellar selection of performers. But what does this have to do with Kyocera and cameras?
People were going crazy taking pictures as Kenny G entered from the rear of the auditorium, bathed by a bright spotlight, playing his sax as he reached out to touch his adoring fans. It was brilliant showmanship, and people wanted to capture the moment. While a few used cameras, the vast majority whipped out a mobile phone to snap a photo.
During the performace, several people in the front row were able to be photographed standing near him. These photos were, by and large, NOT made with traditional digital or film cameras. At least 90 percent were take using mobile ones.
My “Ah ha!” moment came when an attractive woman went the foot of the stage. She turned to face the audience and leaned back in an exagerated manner, preening, holding her phone out so she could compose the perfect shot of herself in the general vicinity of Mr. G.
It was a great moment. The crowd rewarded her with loud applause for the sheer audacity of her act.
Cameras are yesterday. Mobile phones are THE camera now, and as quality improves will become our ONLY camera.
Kyocera is right. Cameras are a niche business.