Edsel vs. Utopian Turtle
On this fine, but so-far Cloudy Saturday morning in Arroyo Grande, Californa, USA (no “cloudy” pun intended) I offer this refreshing tidbit.
[snip] [teaser]
“In the late ‘50s the Ford Motor Co. had solicited [American poet Marianne] Moore’s suggestions for the name of a new car. They offered payment, Moore refused it, and after hemming and hawing about Procedures, Ford agreed to receive her suggestions for free. Moore replied, “I thank you for realizing that under contract esprit could not flower.” She sent many suggestions to Ford; her last one was Utopian Turtletop.
“The story’s punchline — well, I’ll let Ford rep David Wallace tell the story, from a letter to Moore, November 8, 1956: “We have chosen a name out of the more than six-thousand-odd candidates that we gathered. It has a certain ring to it. An air of gaiety and zest. At least, that’s what we keep saying. Our name, dear Miss Moore, is — Edsel. I know you will share your sympathies with us.”
Moore published “The Ford Correspondence” in “A Marianne Moore Reader.”
[via Utopian Turtletop]
If you seriously enjoy music, you’ll like this guy! Tell me if I’m off base. (I’m musically naive.)
For a diverse list of other musicly-inclined blogs, go here.]
P.S. There’s more. I stumbled across the Utopian Turtletop blog as a result of this Technorati search.
P.S.S. And why, one might ask, was I using Technorati? Ah, now we’re talkin’. After leading you down the road to perdition in my previous post about the NY Times List of 101 Blogs, I wnet and started “working” to see some of these jewels of the blogosphere.
Before I made ANY progress on the, I decided to do some “ego surfing” where you check Technorati’s index for your own stuff. I looked for “Cloudy Thinking” and was delighted to see my blog, but also found Utopian Turtletop.
Such is the magic of Living in the Internet. Be well.