The Future of Television
This Is The Face Of Broadband TV in BusinessWeek Online is about Janice Lee of PCCW Ltd. (PCW ) in Hong Kong.
[tease] (emphasis added)
[Janice Lee] helped build PCCW’s NOW Broadband into the leading provider of television service using Internet technology anywhere. NOW Broadband boasts more than 500,000 subscribers, one-third of the total worldwide.
Lee has done it with a combination of marketing savvy and simplicity. The service, delivered over broadband phone lines, offers nearly 100 channels. Customers can pick channels one by one rather than buy broad packages, as with rival services. And she has been adding interactive features, giving viewers the chance to vote in polls or reserve movie tickets via TV. The goal is to keep kids from losing interest in the staid old boob tube. “Young people are moving to the Internet, and we have to respond,” she says.
Someone smarter than me once said: “All content will be served on demand.” We are getting there. With the exception of real time breaking news, when I listen or watch or read content is largely irrelevant to when it was delivered.
Rock on, Internet TV and IPTV. Good-bye, old business models for media distribution.