Snowclone
Wikipedia says this about that:
Snowclone is a neologism used to describe a type of formula-based cliché which uses an old idiom in a new context.
Wikipedia continues, (re: snowclone):
A common example of a snowclone is “X is the new Y”, which can be applied by inserting words or phrases for X and Y, “cloning” the trope of the original expression, “pink is the new black”. For instance, this snowclone might appear as “Random is the New Order”, a marketing phrase for the iPod shuffle.
Now you know.
Footnote 1: Chuquet has an option that shows the popular articles in Wikipedia. Fun stuff.
Footnote 2: And don’t forget NewZingo’s cloud showing the popularity of Google news articles. Good stuff.