Broadcast TV vs. Video Blogs
Dan Mitchell writes in the NY Times “A Blog Writes the Obituary of TV.”
Consider this stunning statistic about broadcast TV vs. on-demand video blog content:
[tease]
One recent week, the video blog Rocketboom drew an average of 200,000 people a day to watch its short daily news reports on technology, the arts and other topics.
“The Abrams Report” on MSNBC, meanwhile, drew 215,000 viewers to its weekday hour-long show about legal issues.
The NY Times quotes Prince Campbell, writing in his Chartreuse (Beta) blog.
[If you haven't discovered Campbell's blog, you are in for a real treat.]
[tease, NY Times article] (emphasis added)
“Broadcast television is dead,” [Campbell] declares. “Just like the Internet killed the music industry, it’s about to do the same thing to broadcast TV.”
Never mind that “American Idol” draws about 30 million viewers, that MSNBC is a cable, not a broadcast, network, and that, while the music business may be wounded, it is far from dead. Still, despite the bluster, Mr. Campbell’s underlying point is true enough.
A staff of two produces Rocketboom.com video blog. “How many people do you think it takes to produce ‘The Abrams Report’ on MSNBC?” Mr. Campbell asks.
Good question.
[via megite.com]