Vanity Fair on Steve Jobs
Michael Wolff’s presents a fun read about Steve Jobs — iPod, Therefore I Am — in Vanity Fair.
[tease]
But now it turns out that Jobs is not marginal, or eccentric, or even fanciful at all. His is the at-one-with-the-American-consumer golden gut. He’s the ultimate media guy. Everybody wants to know what Steve knows. Everybody wants to know what Steve wants. Whereas his evil twin, Bill Gates, his epic rival, his Moriarty, finds himself smacked upside the head by every Internet entrepreneur and, often, as flummoxed by the direction of modern life and technology as everybody else.
[tease]
But further still. With some perspective—and 30 years will do—it turns out that in critical ways the media business is such a tectonic-plate-shifting, existentially precarious place because of Steve Jobs. What Jobs has been doing these last 30 years, while everyone thought that all he was up to was his specialized, la-di-da stuff, was literally re-inventing, revolutionizing even—thinking truly differently about—every aspect of the media business.