Second Life and Advergaming
Kent Newsome points to Ian Delaney’s article about Second Life, where I learned a new term: Advergaming.
[tease]
Excerpt from interview by Richard Maven with Catherine Smith, marketing director of Linden Lab, the creators of Second Life.
Is advergaming all about brand? How can advertisers measure response?
It is all about the brand at this point. Second Life provides a way for brands to reach out and connect with their audience in new and different ways.
Regardless of how you choose to measure this interaction, it would ultimately be qualitative over quantitative.