IBM Support for Virtual World Environments
Adam Pasick of Reuters reports that IBM is making a big push into virtual world environments such as Second Life.
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“We always ask the question, ‘if you knew 20 years ago what you know about the Web today, what would you do differently?”‘ said Sandy Kearney, IBM’s director of emerging 3-D Internet and virtual business. “The Web took decades. This will likely take half that time.”
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“The essence of e-commerce today is built around the idea of catalogs. That’s very useful, it fits with the idea of Web pages and catalog pages, but most people don’t think of shopping in terms of catalogs and pages, but in terms of stores that they go into,” said IBM chief technology strategist Irving Wladawsky-Berger.
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“In addition to our desire to work more closely with Linden Labs, we’re exploring how we can work with many virtual world players, including companies like Multiverse and Bigworld Technology, as well as open source platforms like Uni-Verse.org,” the [IBM] spokesman said in an email.