Haydn Shaughnessy — Connectivity (Not Content) is King
Haydn Shaughnessy thinks the “content is king” idea is wrong.
He points to the Mobile Web 2.0 book by Ajit Jaokar and Tony Fish.
[tease]
We tend to divide content between pro and user, journalist and blogger. These are irrelevant polarities. Content is being subsumed by connectivity and it’s being forced to different jobs. Who produces it is irrelevant. What we are seeing is a move away from content that speaks to some abstract value - as we might interpret or understand while watching a piece of drama - towards content as a bit part in relationships.