Scanning New Bar Codes With a Camera Phone
Louise Story writes in The New York Times about new bar codes that can be scanned by the camera on your mobile phone.
These new information-rich bar codes are already a big deal in Japan. There, mobile service providers install the required decoding software on each camera phone they sell.
[tease]
“There are three things you tend to carry — your keys, your wallet and your phone,” said Rishad Tobaccowala, chief executive of Denuo, a unit of the Publicis Groupe that focuses on emerging and future technologies. “I can see something in advertising in one place, scan it with my phone and recall it later when I am shopping. Or, imagine, I can buy it using my phone.”
About a third of the 84 million households with cellphones in the United States have phones that have cameras on them, according to Forrester Research, and that number is expected to grow as consumers replace their phones. But few people with those phones have downloaded the software to read the codes.
April 1st, 2007 at 8:38 am
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April 1st, 2007 at 9:11 am
[...] Belle wrote an interesting post today onHere’s a quick excerptLouise Story writes in The New York Times about new bar codes that can be scanned by the camera on your mobile phone. These new information-rich bar codes are already a big deal in Japan. There, mobile service providers install the … [...]
April 4th, 2007 at 5:50 pm
This article was about upand coming technology. The technology of click on a 2D symbology is nothing new to Japan. Here in the U.S. a company called Neomedia Technologies is tring to develop a standard reader for those codes. The mobile platform is Qode. Qode provides a one click to content by clicking 1D, 2D, QR, datamatrix, trademarks, logos, slogans, RFID, etc. to go direct to content on the mobile web.
Just Qode it.
This mobile platform is more than just a 2D symbology reader.