New Book by Malcolm Gladwell
Jason Kottke writes about a soon-to-appear third book by Malcolm Gladwell, author of The Tipping Point, Blink, and dozens of New Yorker articles.
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What is “Blink” about?
It’s a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, “Blink” is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good.