Countrywide Sale to Bank of America could cause $50 Million hit to online advertising
Larry Plesser points to a story by Larry Dignan where Larry speculates that the sale of Countrywide to Bank of America may vaporize as much as $50M in online ad spending.
[tease] (from Larry Dignan)
For July [2007], Countrywide was the fourth biggest online advertiser. Surprisingly, Countrywide ramped up its ad spending.
As of November, Countrywide was the second largest online advertiser spending a whopping $57.6 million on online advertising, according to Nielsen/Netratings.