Twitter and Customer Support
Sarah Perez writes How to Get Customer Service via Twitter. If you are responsible for customer support a.k.a. customer satisfaction or customer service, read her article for some fresh ideas.
In my previous life at a start-up, I spent some time in the customer support center. It’s a hard job! As a company grows its customer base and expands the product line (both WONDERFUL things for teh business) customer support becomes exponentially harder, and expensive!
Most traditional companies will turn up their nose at these ideas about using social network technology to help their customers.
They would be wrong.